Despite all the technology, it’s still people that make the decision to buy, so building customer relationships are more important than ever. Understand those relationships, nurture them and improve them and that’s a sure fire way to grow your business. Building a customer relationship is a surefire way to increase revenue within your business.
I read earlier today in Fast Company about the new flagship Nike store in New York. From what I’ve read it’s the full omni-channel experience. Taking the retail experience of an Apple Store and applying it to a data-driven tech savvy clothing store.
Of course it…
We’re big fans of automation here at Websand. We love the kind of email marketing where customers only receive emails when they need to. They trigger the emails by interacting — or not interacting — with your website.
But we realise that sometimes that isn’t enough. Or it may not suit your business. And sometimes a drip-feed email sequence is the right option. They’re still automated because the drip feed only starts when a subscriber opts-in. You write the content and let it drip.
Let’s look at what you can use drip-feed email sequences for, why they’re great, and how…
It’s Friday night. You’ve logged into Netflix and you’re in the mood for a movie. Now, imagine the video streaming giant has thrown all its titles into one list. You only want the horror films but now you’re scrolling through musicals and family comedies. The recommendations feature goes on strike. You get emails about films you have no interest in.
You won’t be happy.
That’s what an unsegmented list is. Chaos and mixed messages.
We’ve talked about the importance of segmentation before. And it’s not only us.
Segmented emails enjoy open rates 14.32% higher than non-segmented emails. Even better, segmented…
With all the furore around GDPR, you may wonder if an email list is more trouble than it’s worth. Paid advertising is more accessible than ever. You can embrace opportunities to advertise on Facebook, Twitter, Instagram and Pinterest. And if your potential customers have inboxes groaning under the weight of their subscriptions? You may think it’s too late to start an email list.
We’re biased — after all, we love email as a tool for reaching the people you want to help. But it’s definitely not too late to start your email list.
Social media can be an…
Email marketing is a great way to keep in touch with your customer base. Sending the right email at the right time puts the customer in control of their buying. Which makes you a lovely business, instead of an annoying one.
You’re like a helpful butler, popping up to remind them they’re out of butter. And would you like to buy more? Not the used car salesman who is only out to sell.
But email marketing has its limits. The biggest problem with emails is that search engines can’t index them. …
Content is King. It’s a phrase marketers have bandied about for the past few years. And if you’re looking for lower-cost ways to drive traffic to your site? Content marketing offers advantages over paid advertising.
There are key differences. Paid advertising relies on having an offer that matches what a user needs at that moment. Amazon Ads are one example. You’re already searching for books on Amazon, so you’re more likely to buy a book advertised on the site. If someone’s searching for Nike Air Max on Google, chances are they want to buy.
When was the last time you read the terms and conditions when you signed up for something? And I mean read them, not skim them.
We sign up with businesses every day and hand away our data because we don’t read the T&Cs.
Until 24 May 2018, those businesses own your data. We give it to them, but we can’t claim it back. Unsubscribing from an email list means you don’t get more emails. It doesn’t mean they purge your data.
That changes on 25 May when GDPR enforcement kicks in. Businesses won’t own your data. They’ll be a custodian…
If you’ve been to a live event in the past few years, chances are, you booked through Eventbrite. They offer a simple booking system and it’s easy to manage events.
80% of marketers think live events are crucial to the success of their brand. There’s nothing like getting your company in front of customers or users in person. At that point, you stop being a name on a screen and become human.
And people like dealing with other people. It explains why 50% of marketers hold events to build a community. True, they also hold them for lead generation and…
One advantage of social media marketing is the visual nature of the platforms. Share images, videos, or funny GIFs to capture your target audience’s attention.
You may think you can’t extend this same visual aspect into your email marketing. Or you may think using templates is the best way to control the visual nature of your emails.
Either way, it’s worth getting your email marketing right instead of relying on social media. There are 3x as many email accounts as there are Twitter and Facebook accounts combined.
The principles of email marketing can be easy to learn.
Here at Websand, we pride ourselves on our data-centric approach. With GDPR arriving in May it’s an approach that is more important than ever. Sure, it doesn’t always sound sexy, but data equals ‘people’ and how they relate to your business. If marketing depends on building relationships, then email marketing depends on the quality of your data.
Don’t be. At its simplest, data-driven marketing lets you see at a glance what works and what doesn’t. Do more of the former and less of the latter for better sales.
Finding data isn’t hard. …